Users will soon have a fresh option that permits them to reduce the quantity of AI-created videos appearing in their feeds. This initiative comes as the platform disclosed that it currently hosts more than 1 bn content made with AI.
Testing and Rollout
The new functionality is undergoing trials over the next few weeks before a widespread release. This development aligns with a increase in AI-generated material, spurred by new content generation software.
The Broader AI Trend
It has been noted that approximately one in 10 of the fastest-growing video streams on a competing service exclusively feature content made by AI. A considerable share of this material is deemed “AI slop”, a label for inferior, mass-produced content that is often absurd or surreal.
Based on user feedback that a lot of users appreciate content created using AI tools, ranging from computer-generated images to science explainers, and we want to give people the ability to adjust the amount of that, based on their own choices,” stated a company executive.
Volume and Proportions
The service disclosed that there are now over a billion videos on its network labeled as artificially created. Collectively, over 100 million pieces of content are added to the service every day, making AI-generated material a minor part of its total content library.
How to Adjust Settings
Viewers will be capable of limit or boost the amount of AI-generated videos they view by opening the “manage topic” setting in the platform and selecting AI-made media. Other topics that can already be controlled under the tool include news, clothing, beauty, and choreography.
Platform Guidelines
Its rules require creators to identify lifelike AI-generated content, and it bans malicious deepfakes of public figures or crisis events. Any authentic-looking artificial content that is not labeled can be taken down under its user guidelines.
Additionally, the platform will henceforth add an artificially created label to content made using its built-in AI features, or identified by an cross-platform project for recognizing AI-generated material. This step is intended to help prevent users from seeking to bypass the labeling process.
AI Literacy Programs
The company is additionally establishing a two million dollar educational fund for professionals and organizations to develop informative material about ethical AI use. This program will assist non-profit groups focused on teaching programming and robotics.
Content Safety Approach
The platform has justified its moderation strategy, amid controversy over intentions to cut jobs for hundreds of review team members in the UK. It is planning to cut 439 jobs in its user protection team in the UK capital, with worker representatives and digital protection specialists expressing worry that people are being substituted by machine-led review.
A trust and safety lead stated that human moderation would still have a role, but artificial intelligence can protect employees by removing the most harmful content prior to it has to be seen by staff. TikTok stated a significant reduction in shocking and graphic content reviewed by content reviewers over the past year due to reliance on its AI tools.
We believe it is crucial to integrate staff and AI to maintain a secure environment,” the official commented. “We’ll have people as part of that process, but we also think it’s very important to reduce exposure to unsafe media as swiftly, which is where a significant AI assistance is proving valuable work at speed.”
